Septerie

Bab 1 The Nature of Management Control Systems TUJUAN PEMBELAJARAN Memahami Sifat Sistem Pengendalian Manajemen : ·          Basic Concepts ·          Bondaries of Management Control ·          Road Map to Understanding MCS Konsep Dasar Sistem: Suatu kegiatan yg telah ditentukan caranya dan biasanya dilakukan berulang-ulang sistem: 1) terstruktur dan 2) tidak terstruktur Pengendalian: proses penetapan standar, dengan menerima umpan balik berupa kinerja sesungguhnya, dan mengambil tindakan yang diperlukan jika kinerja sesungguhnya berbeda secara signifikan dgn apa yg telah direncanakan sebelumnya (Hansen & Mowen) Elemen: q         detektor/sensor               : Sebuah perangkat mengukur apa yang seungguhnya terjadi dalam proses yang sedan...

FAKULTAS EKONOMI JURUSAN AKUNTANSI UNIVERSITAS ISLAM INDONESIA 2015 Merryzsa Septerie Anitha (13312506) SISTEM INFORMASI & RISET PASAR ABSTRACT According to Kotler (2009:213) the purpose of marketing is to meet and satisfy the needs and wants of target customers better than competitors. To that end, marketers should be able to look for trends and market opportunities by building a marketing information system, an organization must be able to identify the priority information needs of a marketing manager and top executives who use the system. One way to use the firm's managers to obtain daily information on developments in the marketing environment is the use of marketing intelligence system. In addition, a company also needs to conduct market research to assess the formal marketing of the problem and the specific market opportunities. Market research and marketing is a systematic about the collection, processing, and analysis of data on markets and marketing...